GYMGUYZ, the mobile fitness and personal training brand, recently announced its expansion into Fayette and Coweta Counties in Georgia through an inked deal with local fitness buff and veteran, Aaron Anthonsen. In order to meet the growing demand for quality personal training in the area, Anthonsen will be joining the GYMGUYZ family of franchisees to provide convenient wellness services to more clients and will begin serving his territory on January 12, 2015.
“Our expansion into Georgia represents a major milestone for GYMGUYZ, as the first location to open in the Southeast,” said Josh York, CEO and Founder of GYMGUYZ. “Through our partnership with passionate franchisees like Aaron, we are excited to continue growing with like-minded individuals dedicated to running a business and helping clients of all fitness levels achieve their goals.”
A former Navy veteran, Anthonsen joins GYMGUYZ with a passion for fitness, which began when he started serving in the military. He gained an appointment to the U.S. Naval Academy and graduated in 1999 with a Bachelor’s of Science in systems engineering. He was then commissioned as an officer and became a Naval Aviator flying Navy SEAHAWK (H-60) helicopters. For the next 10 years, he deployed and flew missions, while still maintaining an active fitness regimen through avid running and participating in marathons. After settling in Fayetteville, Anthonsen began working at a Silicon Valley-based nonprofit research institute while still remaining active in the Navy Reserve. During this time, he helped organize the 2012 Marine Corps Marathon FORWARD, a race for deployed troops overseas. It was while he was training with a group of friends for the physically ambitious Tough Mudder obstacle course, a 10-12 mile challenge designed to test strength and stamina, where his interest in pursuing fitness full time began. After searching for different fitness franchises, he came across GYMGUYZ with the intention of bringing the very first location to Georgia.
“The ambition and culture of GYMGUYZ was really important to me when seeking opportunities in the wellness market,” said Anthonsen. “The brand’s ability to remain fresh, and its focus on innovation, is exactly the type of business I want to bring to my community to help members achieve their fitness goals.
Anthonsen’s veteran status comes on the heels of GYMGUYZ’s partnership with the International Franchise Association’s VetFran program. As part of the brand’s commitment to the initiative which helps returning military members access franchise opportunities, GYMGUYZ offers honorably discharged former service men and women the opportunity to join the brand as franchisees at a $5,000 discount. By joining the brand, veterans can take advantage of the rewards and benefits of entrepreneurship, while still receiving strong corporate support from a growing national brand.
“It gives me great pride to welcome Aaron to GYMGUYZ as the first veteran in the system. His experience, strong values, dedication and hard work are the type of characteristics we look for in prospective franchisees when expanding,” said York.
GYMGUYZ brings state-of-the-art fitness technology, equipment and expertise to the doors of its rapidly growing customer base. GYMGUYZ coaches use their expertise to structure workouts that will help each client meet his or her individual needs, tracking progress over the course of a 15-week program.
“Georgia expansion is a great way to start off 2015 and be the catalyst for further brand growth this year,” said York. “With the positive momentum from the new location combined with an aggressive growth strategy in place, we hope to add more units across the state and close out 2015 with an additional 30 signed new territories.”
Entrepreneurs interested in learning more about opportunities available through GYMGUYZ are encouraged to visit http://www.gymguyzfranchise.com. The in-demand company is set for expansion across the United States and is currently looking to develop territories in New Jersey, Pennsylvania, Illinois and Florida.
GYMGUYZ is a mobile fitness and personal training company based out of Plainview, N.Y., bringing their premier health and wellness services to the comfort of a customer’s home, office, or setting of choice. Founded in 2008 by fitness specialist Josh York, today the brand employs a full fleet of trucks to bring state-of-the-art fitness equipment and expert personal trainers to their customers’ doors. Whether providing one-on-one training or inclusive group sessions, GYMGUYZ helps equip individuals with the resources to reach their fitness goals. Propelled by a unique take on an in-demand service, and fueled by a passionate corporate team, GYMGUYZ is pushing itself toward significant expansion through franchising. For more information on GYMGUYZ, visit http://www.gymguyz.com/. To learn more about franchising opportunities with GYMGUYZ, visit http://www.gymguyzfranchise.com/.