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CSU Film & Media Director Calls for Unified Effort for Film and Media

Monday, October 20th, 2014

By Barton Bond, director, Film and Digital Media Center, Clayton State University

There is plenty of evidence that the film and media industries in Georgia are experiencing rapid growth. The number of film and television productions in the state exceeded 40 in the peak summer months just past – contributing to an estimated $ 5.1 billion in economic impact in 2014. Gaming, music and film tourism added another nearly $6 billion to that total.

And there is plenty of anecdotal evidence from county economic development offices and realtors around the state about the steady stream of media professionals and businesses moving to Georgia from other states. To date, most of those businesses and individuals have been coming from California, but with the recent severe decline of North Carolina’s film industry, Georgia should see some significant migration of professionals and film projects from that state as well.

While the Georgia’s attractive financial incentive program is at the root of much of the growth and development of the sector, the growing support infrastructure contributes is a contributing factor as well. Pinewood Studios is a well-known anchor, and has helped to encourage the movement into, or creation within, the state of many support services companies and individuals. And with at least one confirmed, and perhaps two other studio complexes considering establishment here, that spiral of activity spurring economic development is on a sharp tilt upward.

However, there is also a sense among some professionals in areas such as film production and business development, music, gaming, education and training as well as “back office” infrastructure, that now is not the time for the state to rest on its laurels. At a recent Film and Entertainment Society Summit organized by the 22,000 member Technology Association of Georgia (TAG), a group of panelists representing these sectors called for a unified approach to making the case, both internal and external to the state, that Georgia is poised to move up to a higher level.

Panelists included Barton Bond (education) from Clayton State University, Todd Harris (gaming) of Hi-Rez Studios, Tammy Hurt (music) of Placement Music, Susan Satterfield (film) of Picture Window Productions, Stephen Weizenecker (film legal) and Stephen Woodward (communications infrastructure) of Edge Solutions.

The TAG panelists all agreed that Georgia is now a major player in film and entertainment nationally, but is genuinely and uniquely positioned to not only become an even stronger force in traditional media, but to become a leader in new media and other technology-based communications.

That is to say, if the current growth rate of traditional film and television production is just maintained for the next five years, Georgia could surpass New York as the second-busiest state for production. If even one more major studio complex the size of Pinewood is opened, the state’s capacity, and logically its productivity, could increase at least 50 percent within just a couple of years. Add to those numbers the attendant growth of support services and infrastructure and there would be a natural inclination to foresee an even more dramatic level of economic activity.

However, as the panelists all agreed, traditional production is only one component of the entire industry. Given the sometimes wild growth rate of new platforms and avenues for consumption of media content – unforeseen even two years ago – there is now and certainly will be in the near future a vast untapped potential to develop and deliver content (called “product” in the film and media world).

The nature of these products can range widely from scripted shows to reality programs to games to education, training, marketing, and other domains not yet developed or considered. And making the landscape even more fertile, there will be an increasing number of blended products that combine more than one of these elements.

Woven through those genres will be modifications of traditional consumption, enabling interactive applications — choosing alternate endings to shows or games for example — allowing for customization or even creation by individual media consumers.

As several of the TAG panelists pointed out, the best part and potential for Georgia is that this brave new world of media is geographically agonistic. Meaning it can be created and even distributed from pretty much anywhere – technically. However, and this is big however for the state, the best places to develop, produce, launch and maintain these products and services will be regions which have four characteristics.

  •  First; a sufficient level and quantity of skilled workers – creatives, producers, developers, technicians, experts on the business side (marketing, logistics, distribution, financing, etc.), and even entrepreneurs.
  •  Second; an appropriate support infrastructure that includes communications bandwidth, studios, production companies, post-production and special effects houses.
  • Third; support services including industry-specific materials and service suppliers, government and general business support, and on-going training, education and professional development.
  •  Fourth – and most importantly: a level of recognition and support integrated both horizontally and vertically throughout the state.

Of all these, the fourth element needs the greatest amount of attention and effort right now. The first three are on a slow but steady development and growth curve. If left unattended or unstimulated, they all may reach a point of critical mass that would be necessary for Georgia to achieve its true potential. On the other hand, given the incessant and persistent level of competition, both domestic and foreign, that will no doubt expand, that point may not be reached before some other city, state or country gets there first.

In film and media, momentum (the “Big Mo”) is everything. Georgia has momentum but only at the potential level. Now is the time for all stakeholders to recognize that the window of opportunity is just now cracked but needs to be opened wide so we can all crawl through.

All the TAG panelists agreed that as a state we need to move out of the mode of individual domain-specific discussions, conferences and workshops, to an over-all strategic action plan that will pull together individuals, companies, organizations, governmental, and educational and business entities into creating a focused vision. That vision also must generate concrete action plans as necessary. Those plans likely will specify a number of actors from all the aforementioned categories and necessarily would have short and long-range outcomes and the requirement for on-going review, assessment and revision.

It is not, as one former United States president would say, “rocket surgery.” But there are a lot of moving parts and many hands on the wheels that turn the parts. As a state, we all headed in pretty much the same direction – we just need to all be pulling together in that direction.

Three Chamber Members Named to Best Global Brands List

Tuesday, October 14th, 2014

Three Fayette Chamber members are represented on the Interbrand Best Global Brands List for 2014 - Panasonic, Ford, and Morgan Stanley.  The Fayette Chamber is proud of its members that are globally recognized for exceptional quality in products and service.  Congratulations to Panasonic Automotive Systems Company of America, Allan Vigil Ford-Fayetteville, and Morgan Stanley in Peachtree City.

About Interbrand:  Founded in 1974, Interbrand ( is the world’s leading brand consultancy. With nearly 40 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints, in all market dynamics. By understanding and anticipating the changings needs and demands of consumers, the firm helps its clients across industries, to drive greater business growth while solving their most pressing business challenges. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created, a Webby-award winning resource about brand marketing and branding. Interbrand is part of the Omnicom Inc., (NYSE: OMC) ( network of agencies. For more information, please visit us at and follow us on Twitter and Facebook.

Doing Business with Peachtree City

Tuesday, October 14th, 2014

Do you operate or work for a local business that would be interested in doing business with the City?  Visit to check out current bids and Requests for Proposals/Information, and sign up for the City’s vendor list.

FCBOE Posts RFQs for Janitorial Supplies

Friday, October 10th, 2014

FCBOE has posted 2 new RFQs for janitorial supplies.  These RFQ’s can also be located on their website ( under Departments then Purchasing and finally 4-Solicitations & Awards.

jansan_equipment_rfq20147125    jansan_chemicals_rfq20147025

Forum: Small Business Opportunities in Film & Entertainment

Wednesday, October 1st, 2014
10:00 am

Clayton State University and the Small Business Development Center are offering a free forum to present Small Business Opportunities in Film & Entertainment.  The forum is for business owners who are interested in serving in the entertainment industry or for film and production crew members looking to turn their craft into a company.

A panel will be on hand representing Georgia film suppliers, camera-ready community liaisons, local government leaders, marketing experts, and independent production teams.

The forum will be held:
Tuesday, October 7
10 a.m. – 12 p.m.
Georgia State University Student Center
Sinclaire Suite, Room 274
44 Courtland Street, Atlanta, GA

The forum is free of charge but because of limited space, registration is REQUIRED.

Small Biz Opps Film Entert Free

Piedmont Fayette Hospital Generates $182 Million for Local and State Economy

Monday, September 29th, 2014

Piedmont Fayette Hospital generated more than $182 million in revenue for the local and state economy according to a recent report by the Georgia Hospital Association, the state’s largest hospital trade association. The report also found that, during the same period, Piedmont Fayette Hospital provided more than $12 million in uncompensated care while sustaining 2,795 full-time jobs throughout Fayette County and the rest of the state.

The report revealed that Piedmont Fayette Hospital had direct expenditures of more than $207 million in 2012. When combined with the economic multiplier developed by the United States Department of Commerce’s Bureau of Economic Analysis, the total economic impact of those expenditures was more than $474 million. This output multiplier considers the “rippled” effect of direct hospital expenditures on other sectors of the economy, such as medical supplies, durable medical equipment and pharmaceuticals. Economic multipliers are used to model the resulting impact of a change in one industry on the “circular flow” of spending within an economy as a whole.

“This new report shows that, as the state’s economy continued its slow rebound from years of economic downturn, Piedmont Fayette Hospital maintained an enormous positive impact in our local economy,” said Michael Burnett, CEO of Piedmont Fayette Hospital. “We are so appreciative for the Fayette County community’s growing support of their local hospital and will continue to work hard to ensure that the residents of this area have access to the best and safest healthcare services available.”

While Piedmont Fayette Hospital remains a major component of the area’s economic engine, the hospital’s leadership, like the rest of the Georgia hospital community, is concerned about a wide array of economic challenges such as cuts in Medicare and Medicaid payments and a fast-growing uninsured population.

“Despite the challenges hospitals face in the current environment, Piedmont Fayette continues to provide quality healthcare for our community 24 hours a day, seven days a week,” said Burnett.

FCBOE Posts RFQs for Equipment & Information System

Monday, September 29th, 2014

FCBOE’s Purchasing Department has posted 3 RFQ’s for equipment with October 10th deadlines.

RFQ’s are for:

CTAE Computers, 3D Printers, and LockNCharge Charging Carts.

DOWNLOAD RFQs below and strictly follow directions for submission to FCBOE.

RFQ CTAE Computers      RFQ Charging Carts      RFQ 3D Printers    RFQ Information

These RFQ can also be located on their website ( under Departments then Purchasing and finally 4-Solicitations & Awards.


Small Business Owners: Make Your Voice Heard!

Wednesday, September 17th, 2014

Small Business Owners: Make your voice heard!

The Atlanta Fed, in partnership with the Cleveland, New York, and Philadelphia Federal Reserve Banks, is conducting a survey of small business owners/managers. They want to hear from you about the current business climate, your financing needs and credit experiences. Individual responses are confidential. Summary results will be shared with you and will be used to brief policymakers. Take the survey today!


The survey closes November 7, 2014. Questions? Contact


If you have problems with the link above, copy and paste the following URL into a new browser window:

Hartsfield Jackson to Hold Public Workshop for Airport Master Plan

Wednesday, September 17th, 2014

Hartsfield Jackson Atlanta International Airport is holding a public workshop regarding its airport master plan Thursday, September 18, 2014.  5:00-8:00 p.m.  There will be a presentation at 5:30 p.m. and will repeat at 7:00 p.m.

The Department of Aviation’s Master Plan team will provide exhibits to review the master process and introduce development alternatives and the alternatives evaluation process.  Information will be presented in two presentations at 5:30 and 7:00 p.m.

The public workshop will take place at Hartsfield-Jackson Atlanta International Airport, Technical Support Campus, 1255 South Loop Road, College Park, GA  30337,

Complimentary parking will be provided.

For additional information, contact Shelley Lamar, Manager, Community Affairs  404-382-1277

Click for Directions to Technical Support Campus

Are You Interested in Becoming a Camera-Ready Vendor?

Monday, September 8th, 2014

Are you interested in expanding your target market to serve the entertainment industry?  The Small Business Development Center and Clayton State University invite you to come and learn how your small business can sell to film, TV, and music video productions.

Wednesday, October 15
10:00 a.m. – 2:00 p.m.
Fayette Chamber of Commerce – The Chamber Meeting Place
600 West Lanier Avenue, Suite 205, Fayetteville, GA  30214

Standard Registration:  $79.00.  Chamber Members:  $69.00 – Log in to the Chamber Member Portal to get the DISCOUNT CODE to register on the SBDC website or email

The class – Becoming a Camera Ready Vendor – will cover:

  • An overview of the production ecosystem
  • The types of services and products purchased in the industry
  • How to adapt your product/service offering to meet the unique needs of this industry
  • How to engage with the entertainment Communities of Practice
  • How to market your business to the appropriate connectors, influencers & decision makers
  • The impact of east coast/west coast competition
  • How to handle purchase orders, invoices and payments
  • Assigning dedicated personnel to serve entertainment accounts.

Lunch will be included as part of your registration fee.

Register at

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