How to Create Winning E-Books, Podcasts, Webinars and more
Presented by U. S. Small Business Administration Georgia District Office and Urban League of Greater Atlanta
The U. S. Small Business Administration (SBA) in partnership with the Urban League of greater Atlanta invites you to attend the Ignite Your Business with Content Marketing Series: How to Create Winning E-Books, Podcasts, Webinars and more. Content is King! So what is content, exactly? Content is a broad term that refers to anything created and uploaded to a website. By creating winning content you can convert browsers into buyers and customers into regulars or even better, brand ambassadors. Unlike other forms of marketing content marketing can:
- Attract Customers
- · Educate your buyers about a purchase they are considering
- · Overcome resistance or address objections
- · Establish your credibility, trust and authority in your industry
- · Tell Your Story
- · Build buzz via social networks
- · Build a base of fans and inspire customers to love you
- · Inspire impulse buys
Part One – Blogs, E-books and Videos
Part One is designed to introduce participants into the content creation process. Starting with first base: Blogs. Your blog serves as the hub of your online content. You will learn how to make the perfect blog so you can post online with confidence. Once you are comfortable with making awesome blog posts, E-Books are the next progression. You will learn the nine steps to creating an E-book that people will want to read and share. The final piece in Part One will be on Video. You will learn everything you need to show your clients great content. You will learn what equipment you need, shooting and scripting and how to promote your videos.
Location: U. S. Small Business Administration, Peachtree Center—Harris Tower,
233 Peachtree Street, N.E., Suite 1900, Atlanta, GA 30303
For more information contact Ms. Charlotte Johnson 404-331-0100, Ext 405 or Charlotte.Johnson2@sba.gov.