The Chamber announced Wednesday the formal unveiling and launch of the Chamber’s new logo/brand identity, tagline and website.
“Our Board of Directors and staff undertook the important process of updating our logo and brand identity beginning early this year,” said Chamber President, Virginia Gibbs at a special luncheon held Wednesday, August 11 at Whitewater Country Club. “With the help and expertise of McRae Communications, we held intensive meetings with a variety of stakeholders, including small and large businesses, community organizations, young professionals, and others, to discern our number one key value as an organization.”
The outcome of that intense process is an attractive new logo and compelling tagline, “Where Business and Community Connect.”
“We decided to launch the new brand simultaneously with the kickoff of our membership and sponsorship drive,” said Gibbs, “because both efforts are indeed all about connecting—connecting Fayette County people, businesses, and community through the Fayette Chamber of Commerce.”
The Chamber’s new website enhances these “connections” as a comprehensive site bringing together in one place all the resources available to the Chamber’s key constituents, including Chamber members, all businesses serving Fayette County, all citizens of the community, as well as visitors to our area.
“The website is designed to be a simple, engaging, and easy to navigate portal offering many easy to find tools and resources for all Fayette citizens,” Gibbs explained. “Our goal is to connect business and community in Fayette County in a transparent, effective, and highly-useable way.”
